AM/PM Skincare Routine for Normal Skin
Even those of us who are blessed with good skin, still need to give our skin some TLC to keep it in great condition. Having a great skincare routine can make sure skin appears at its healthiest and keep other skin concerns at bay.
We classify normal or as we prefer to call it “balanced skin” as:
- Even skin tone
- Regular texture meaning no excess oil or dry skin
- Smooth appearance
- Not concerned about acne or sensitivity
We’re proud to share the AM/PM routine and products that our experienced skincare experts recommend to people like you: real people who use these products and love the results they achieve.
In this article:
- Morning Skincare Routine for Normal Skin
- Evening Skincare Routine for Normal Skin
- Normal Skincare Routines FAQs
Morning Skincare Routine for Normal Skin
Let’s dive into the tried and tested AM skincare routine and discover the exact steps and products that best support your unique skin type below.
The 6 core steps of any skincare routine are:
- Cleanse
- Tone
- Serum
- Eye Cream
- Vitamin C Elixir
- SPF Day Cream
Normal skincare specifics:
In the morning, your skin type requires products that cleanse skin and leave it hydrated and ready for the day ahead. A huge emphasis should be on skin protection from environmental aggressors and UV damage to ensure your skin remains as healthy and protected as possible.
Benefits of a skincare routine formulated for normal skin:
Using products formulated for your skin type can reduce the likelihood of premature ageing, breakouts and dry, lacklustre skin.
Step 1: Cleanse
Cleansing first thing in the morning will set you up for skincare success. This step removes any excess oil, bacteria and dust that builds up throughout the night. Cleansing also prepares your skin for the rest of your routine, so it’s important not to skip this step.
Revitalising Cleanser
Our Revitalising Cleanser includes ingredients that specifically support your balanced and normal skin. We’ve enlisted grapeseed oil – a special oil that absorbs and sweeps away excess makeup and debris, leaving skin thoroughly cleansed without drying it out. We also formulated this cleanser with Chamomile and Green Tea extract to protect the skin from environmental damage whilst soothing the skin and reducing any redness.
Why it’s perfect for normal skin: This cleanser leaves the skin clean, hydrated and refreshed, with reduced sensitivity after use. The perfect way to prep your skin for your favourite hydrating and protecting products.
Pro-tip: Can be used with cotton pads or a damp flannel to cleanse the skin
Watch the Revitalising Cleanser in action here
Step 2: Tone
Toner is a great way to prep the skin for further products as it hydrates the skin and helps to improve the absorption of later products. A hydrating must for those with normal skin types.
Revitalising Toner
Why it’s perfect for normal skin: The ideal toner for balanced/normal skin, it will leave your complexion refreshed, soothed and perfectly prepped for moisturiser, which is why it should be an essential part of your skin routine.
Pro-tip: Spritz skin throughout the day to keep skin refreshed and hydrated.
Watch the Revitalising Toner in action here
Step 3: Serum
For those with a normal skin type, you may think using a serum is a waste of money but we are here to tell you about those all important skincare benefits of including a serum in your daily routine. By incorporating a serum into your daily routine you are able to give your skin a powerful dose of active ingredients that penetrate deep into the skin, delivering exceptional results quickly.
Hyaluronic Elixir
Introducing a hyaluronic acid that is lightweight, fragrance-free, and supercharged with the ability to intensely hydrate, plump fine lines, and protect your skin's barrier. This formula contains three molecular weights of hyaluronic acid, which provides both immediate and long-term results.
Why it’s perfect for normal skin: Our Hyaluronic Elixir is an ideal daily serum as it has been formulated with three different molecular weights of Hyaluronic Acid to bind moisture to your skin's barrier whilst ensuring a healthy skin barrier.
Pro-tip: Apply your Hyaluronic Elixir to damp skin for maximum hydration retention.
Step 4: Eye Cream
We find Eye Creams are one product many people with normal skin types miss out of their daily routine, yet the eye area is one of the most tell tale places that show signs of dehydration and ageing in the skin.
Peptide Eye Complex
Our hardworking, hydrating eye cream works to increase skin hydration, soaking up moisture like a sponge to diminish the appearance of fine lines and crow’s feet for a plump and smooth appearance by using ingredients such as Vitamin C and Hyaluronic Acid.
Why it’s perfect for normal skin: Peptide Eye Complex is clinically proven to increase moisture by 23%, this lightweight, hydrating eye cream will help to hydrate and plump your eye area to diminish fine lines and wrinkles whilst brightening the area minimising dark circles and puffiness.
Pro-tip: Why not use our rose quartz roller to massage the product into the area to depuff the eyes.
Watch the Peptide Eye Complex in action here
Step 5: Vitamin C Elixir
Even normal skin types need to protect their skin from environmental damage and the Vitamin C Elixir does just that. Packed full of antioxidant rich ingredients such as Vitamin C to boost skin’s collagen production and slow skin ageing, Vitamin E to nourish and protect your skin from environmental aggressors and Vitamin D found in Avocado oil to improves the skin’s barrier and deeply nourish and hydrate the skin.
Why it’s perfect for normal skin: Our brightening Vitamin C Elixir is perfect to apply every morning as part of your routine, this has all the key vitamins your skin needs to look and feel at its best. Wear it on its own and simply apply SPF on top – it’s your one-stop shop for healthy radiant skin.
Watch the Vitamin C Elixir in action here
Step 6: Moisturise
Applying a day moisturiser is the final step in your morning skincare routine. Moisturising last will keep your skin hydrated and protect it from environmental assaults throughout the day. It will also lock in and maximise the benefits of the skincare products you’ve already applied in steps 1-5. A day moisturiser with SPF protects your skin from harmful UV rays.
Revitalising Day Moisturiser SPF30
Our hero hydrating moisturiser is formulated with ingredients such as botanical beta glucans and Pentavitin to give long lasting hydration and to lock in moisture to your skin for 12 hours. We have also formulated our revitalising moisturiser with SPF30 to make sure your skin is protected with daily UV rays.
Why it’s perfect for normal skin: Our Revitalising Day Moisturiser works on three levels, to thoroughly hydrate and nourish your skin, soothe irritation, repair the skin barrier, and provide that all-important sun protection.
Pro-tip: Also contains SPF30 so you don’t need to add an SPF on top of your moisturiser.
Watch the Revitalising Day Moisturiser in action here
Product Spotlight: Normal Skincare Bundle
Our Mix & Match Hero AM Bundle has everything you need to recreate this morning routine.
You can buy the bundle and save 15% or buy the individual ingredients to fill a gap in your current routine:
- Revitalising Cleanser
- Revitalising Toner
- Peptide Eye Complex
- Vitamin C Elixir
- Revitalising Moisturiser
For the ultimate skincare routine for normal skin you might also like:
Evening Skincare Routine for Normal Skin
Let’s dive into the tried and tested PM skincare routine that can keep your normal skin balanced, hydrated and replenish your skin while you sleep. Discover the exact steps and products that best support your unique skin type below.
The 6 core steps of any skincare routine are:
- Cleanse
- Tone
- Serum/Retinol
- Eye Cream
- Night Time Moisturiser
- Vitamin C Elixir (if not using retinol)
At night, normal skin types require products that nourish, protect and hydrate the skin whilst treating any skin concerns, such as ageing.
Step 1: Double Cleanse
One of the most important steps in any night time routine is the double cleanse. The first cleanse in your routine should be to remove make-up, spf and impurities from your skin. Your second cleanse should be your treatment cleanse which treats any skin concerns you may have, for example if skin is feeling a little dull or lacklustre, a brightening cleanser would be the perfect next cleanse to use.
Pre-Cleanse - Cleansing Balm
Ideal as the first step in your double cleanse routine to melt away makeup and impurities leaving skin feeling thoroughly cleansed and nourished.
Why it’s perfect for normal skin: We have formulated our Cleansing Balm for multiple skin concerns including those with normal skin. A normal skin type will benefit from the nourishing cocktail of emollients such as avocado oil, jojoba oil, almond oil and Vitamin E that cleanse skin while helping to repair and strengthen the skin barrier.
Pro-tip: Massage the cleanser into the skin whilst inhaling the soothing scent to kick start your relaxing evening routine
Learn more about the Cleansing Balm here
Treatment Cleanse - Pro-Radiance Enzyme Cleanser
We love this all-in-one foaming cleanser and exfoliator formulated with AHAs, to improve the appearance of fine lines and pigmentation for a radiant complexion.
Why it’s perfect for normal skin: Formulated with fruit enzymes, this foaming facial wash gently exfoliates the skin removing dead skin cells, leaving skin bright and glowing.
Watch the Pro-Radiance Enzyme Cleanser in action here
Step 2: Tone
Toner is a great way to prep the skin for further products as it hydrates the skin and helps to improve the absorption of later products.
Revitalising Toner
We’ve formulated our Revitalising Toner with Sodium PCA to increase skin’s moisture retention with added Vitamin C to reduce skin damage caused by sun exposure and reduce pigmentation by 77%. We have also included soothing Cucumber as it is an anti-inflammatory that will soothe irritated, delicate skin.
Why it’s perfect for normal skin: The ideal toner for balanced/normal, dry and sensitive skin, it will leave your complexion refreshed, soothed and perfectly prepped for moisturiser, which is why it should be an essential part of your skin routine.
Learn more about the Revitalising Toner here
Step 3: Retinol OR Serum
Normal skin types don’t always need this step but if you find yourself concerned with lack-lustre skin or signs of ageing, using a retinol OR serum is one of the most powerful ways to deliver a powerful dose of active ingredients to your skin.
Firming Serum
Our award-winning Firming Serum is packed full of peptides to help keep skin hydrated and firm. Featuring vegetable collagen to strengthen the skin’s outer layers and give an intense boost of hydration. And if you’re looking for a serum for crow’s feet? This is gentle enough to apply near the eye area, to diminish their appearance for plumper, smoother skin.
Why it’s perfect for normal skin: This gentle yet hydrating and results driven product isn’t as strong as retinol but packs the same punch leaving skin hydrated and firm.
Learn more about the Firming Serum here
If you would prefer to opt for a retinol, than a serum you can opt for:
Overnight Retinol Powerbalm
Retinol is a powerful ingredient known for its ability to resurface and replenish the skin. It has a proven track record of plumping and firming the skin, which helps to diminish fine lines and wrinkles.
Why it's perfect for normal skin: This product can balance and renew your skin while you sleep, leaving you with a healthy, hydrated, and radiant glow when you wake up.
To see the Overnight Retinol Powerbalm in action, check out this video.
Step 4: Eye Cream
An eye cream is the perfect nourishing addition to your evening skincare routine. The perfect formula for normal skin will reduce specific concerns like dark circles or puffiness and hydrate the area leaving it looking firmer and plumper.
Eye Repair
This eye cream is the ideal product for those with normal skin to use in your evening skincare routine as it works to reduce the appearance of fine lines and wrinkles, whilst plumping skin.
Why it’s perfect for normal skin: Our Advanced Eye Repair also contains nourishing shea butter, to moisturise and protect the skin barrier, while cooling cucumber refreshes and soothes, working to combat tired eyes.
Learn more about our Eye Repair here
Step 5: Moisturise
Once you have followed the above steps in your normal skincare routine, it’s important to lock it all in with a moisturiser. This helps to hydrate, nourish and replenish skin whilst you sleep.
Restoring Night Cream
Supercharge your skin whilst you sleep by using our Restoring Night Cream, formulated with an ingredient complex called Regenacell™, which stimulates our skin cells’ ability to produce ATP – this is what ‘charges’ our skin cells, helping them to regenerate. Whilst Vitamin E is a powerful antioxidant that works to protect and repair skin from sun and pollution damage.
Why it’s perfect for normal skin: This moisturiser is perfect for those with normal skin as it contains a replenishing cocktail of ingredients designed to supercharge your skin cells leaving skin feeling soft, plumped, and glowing the next morning.
Learn more about the Restoring Night Cream here
Normal Skincare Routines FAQs
What are the steps for normal skin care?
- Cleanse your skin twice daily to remove make-sup, SPF and impurities
- Toner for an added boost of hydration
- Serum to treat any skin concerns such as ageing or glowing skin
- Moisturise skin to keep skin healthy and protected
Do and don'ts of normal skin?
A myth of having normal skin is that you don’t need to do anything to look after it. In order for normal skin to continue looking and feeling good, it’s important to have a daily skincare routine to keep skin looking and feeling its best.
Is Vitamin C good for normal skin?
Vitamin C is a great addition to a normal skincare routine, as Vitamin C helps with environmental and free radical damage, keeping skin protected, glowing and hydrated.
Which serum is good for normal skin?
A serum which protects, hydrates, firms or brightens the skin is of benefit for normal skin types.
Should I moisturise at night if I have normal skin
Moisturising the skin is a vital step for all skin types including normal skin, as moisturising the skin helps to hydrate skin cells and protect the skin’s barrier.